#85 – How I Built My Life – Grant Cardone
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QUOTES:
For me to be a great father, I just need to be honest with them. I need to be alive, I need to take care of myself. I need to be here, available, and have fun with them. Kids know everything; they pick up everything in the environment. So I need to be honest with them and have a transparent life. My kids see everything—what we’re going through, what we do, and who we are. For me to be a great father, I think they need to see how I’m living my life. My business is part of my life. So I’m not hiding anything. I’m not spending energy pushing something away, pretending they can't see it. I mean, they don’t see every single thing, but we’re not spending a lot of time and energy on hiding or keeping secrets. People constantly ask me, “Hey, how do you make time for the kids?” I say, “I don’t worry about it.” What I did was build a life, and in that life are the businesses. I didn’t build a business and then try to fit my life around it.
We use money to create the life we want, as opposed to getting money just to live.
I don’t believe in the concept of balance. People who talk about it don’t have the very thing they’re trying to get. If you’re simply balancing something, you’re under threat. Instead, I push into everything as hard as I can. The goal is life, not just business. Business is part of my life.
The traditional school system exists because parents are lazy. It’s a place to send kids so they don’t have to be with them. If everybody were just honest...
In college, students study five hours a week—that’s nothing. Sixty percent of them don’t graduate in four years, and forty percent are still not done after six. It’s an awful waste of money and time. That’s why we want to homeschool. We ask, “What do we want them schooled in?” What life experiences are more valuable than just what comes from a book? More and more people are waking up to the idea of challenging the traditional school system.
In our part of the world, kids graduate from school and still can’t get a job. Even if they’re highly educated, they can’t find work. The more educated they are, the less chance they have. We had an interview the other day—a guy listed all the schools he went to, and I thought, “Yeah, he’ll never make it here.”
Many young followers ask me, “Should I finish school or start a business? Should I finish school and then chase my dream, or should I chase my dream and forget about school?” I tell them, “You shouldn’t do either.” Go get a job—work for someone who’s already in the space you want to be in. Someone who has experience, resources, courage, and has already taken risks.
I’m not even my own boss. I don’t work for myself—I work for a lot of people. There’s no such thing as "being the boss." You’re always answering to someone.
If you can finish college in two years, do it. Work on the weekends. But if it’s going to take four, five, or six years of lost income—unless you’re studying to be a doctor or in a highly specialized field—what’s the point? A professor, maybe. But what’s he going to do for the world? He’s going to work for a company that some dropout founded.
I was one of the best students—the best in police cadet school, the best in high school for internal affairs, and one of the top graduates at the Faculty of Law. Then I quit everything and started selling life insurance door to door. My father kicked me out of the house.
Knocking on doors, talking to people—these are the skills schools don’t teach. That’s why the system is failing. The required skills are missing. I need a client. If you simplify it, that’s what business is. People like what we do because we simplify the business process. I need to make a contact—how do I do that? If I’m a cameraman and want more work, how do I knock on a door, make a phone call, and get in front of someone? How do I impress them? I go to Harrods and see how many people don’t have that skill. I walk in, and I don’t even get a “Hello.” No one says, “How are you? Great to have you here. Thanks for coming into Cartier.” There’s a three-million-dollar ring over there, and when I ask about it, they barely acknowledge me. They show me one ring but never offer a second or third.
These are the skills people need—how to interact, how to communicate, and how to play the money game. If I don’t have money but want more, how do I get it? Who has money, and how do I connect with them? Once I have it, what do I do with it? Then comes the next level—how do you run a business? Scale to a second, third, or fourth business? How do you get known? These are the things people need to learn to become entrepreneurs.
It goes back to the way I run my life, right? The business is just sitting inside my life. I don't do businesses that don't serve my life. Real estate is just what I'm doing every day, right? Speaking fits for me, so I need a lot of action. But they all work like my hand—I move my pinky, and all the other fingers move. If I move one business, it touches the others. They are all interconnected.
We came here to do a speaking gig, but we stacked this interview—this is part of my business. Our online presence depends on me being willing to do this. In addition, we don’t go anywhere for just one thing. So, the guy who tells you to focus on one business—why don’t we have just one finger? Why do I have five fingers and two hands? I had a girlfriend before I was married who said, "You want your cake and to eat it too." I said, "Yeah, why have a cake if you can't eat it?" My mom used to tell me to focus on one thing at a time, but I have five fingers and two hands. I want my hands in a bunch of pies, and I want to eat that pie.
How important is it for you to have a wife who stands by you and supports you? It’s everything. I think that in order for a man to build an empire, he has to have a woman. Nobody has ever done it alone. The entrepreneur that's popular right now is the guy who works from home—a solopreneur. It's a complete misnomer. Nobody has ever done something successful by themselves. It’s never happened. There are zero examples of anyone achieving anything great alone. Jesus had 12 guys he rolled with. Alexander the Great had an army. Genghis Khan had an empire. You're not doing this alone—nobody does. Elena, my wife, has added tremendous value. She does things I can't do, and we're a team. For too long, I ran by myself, and it took a lot of energy.
If you can't get your money right, something's wrong. If you can't take care of your family, ask yourself—how much of a man are you? For me, that defines me as a man—my ability to take care of my family. I don't just mean financially, but I do mean financially. My job as head of the household is to take care of the economics of the household. The word "economy" comes from managing the household. It had nothing to do with business—it was about managing the household. A thousand years ago, we were managing households. My job as a man is to provide shelter, food, clothing, and fun for my family. I need to create a secure environment for them. Men need to step up—bone up. The government can't take care of you. Get strong, get a backbone, take care of your family, and quit blaming the government, the economy, or your neighbor.
If I miss a deal—we do a lot of real estate deals—my first response is: What did I do wrong? They didn't pick me. Why? What did I do wrong? What did we do wrong that we didn’t hit our number? I’m never blaming someone else. If I blame others, I lose control. I want control. Even if someone else is to blame, I still want control. If you hit my car, I’ll ask myself—what did I do that allowed you to hit my car? Even in a dumb situation, I assume responsibility. I was sued once for $60 million by a total fraud. I didn’t do anything to this guy. But my immediate response was, "What did I do to create that frivolous lawsuit?" I assume responsibility because that gives me control. I can’t control others, but I can control what I do.
The culture is more important than the hiring process. A strong culture ensures people know the right way to act, dress, talk, and respond to situations.
I'm not here to solve your problem. I’m here to give you an opportunity.
To get what I want, I need to do things that are uncomfortable—selling is one of them.
A salesperson is really a businessperson. How do I get good at greeting, putting people at ease, qualifying customers, writing proposals, closing deals, and negotiating? These skills need to be worked on. We don’t teach them in schools. Probably why that whole system is failing. But you need them in the real world.
As a young salesperson, I had a passion for helping people. When I struggled—when I had cold spells where I wasn’t selling—I found that helping someone else always broke my drought. I don’t know why, but maybe it’s one of those golden rules: The more you give, the more you get.
I don’t do life coaching. I don’t give people advice on their lives. I teach them how to move a measurable statistic in their business—phone calls, emails, closed deals, follow-ups. We work with the largest furniture manufacturer in the world, and we’re there to figure out how to move furniture, not to make people feel good.
There’s no way the rest of your life doesn’t improve when you have a good day at work.
A lot of people spend too much time on their ideas instead of taking action. That’s why I left Hollywood. People were always talking about the script they were going to write, the book they were going to publish, the music they were going to produce. Just do something. My meditation is doing. People don’t do enough—they think too much.
The first thing we need to do is increase our income. Managing money is impossible if you don’t increase your income. Most people are taught to cut expenses instead of focusing on earning more. If I make two centimeters of money a month, I can only manage two centimeters. But what if I focused on increasing my income to three? We should be taught to increase up, not manage down.
I told my mom when I was 16, "One day, I'm going to be successful and help a lot of people." And now, I'm doing it. My daughter told me the other day, "Your mama would be really proud of you."
You need to surround yourself with people more successful than you. You don’t need to hang out with them—you can study them.
Everybody says, "Own a home," because their dad or grandfather told them to buy, not rent. But your grandfather gave up on the bigger idea. He should have told you to be the landlord. Don’t rent—own the property others rent from. A home isn’t a good investment because it doesn’t provide cash flow. What matters is increasing your income. We buy large complexes with many doors, and people rent from us. I want to own what I can rent to others and rent where I live. People think their house is an investment—it’s not. If it is, it’s not a good one. Property values barely appreciate over time. If you bought in London 20 years ago, maybe, but you didn’t. You should have bought everything up and down the street.
Everyone should be involved in network marketing because it gives you an instant network. It’s not about the product or the opportunity—it’s about the people. You need people.
Be obsessed or be average.
Your brand is your baby. Protect it. My dad used to tell me, "They can take everything from you, but not your name." Your brand. Most people never figure out what their brand is—how they dress, walk, talk, act. They copy others instead of becoming who they are. Be true to your brand. Most people aren’t authentic, and that’s why they’re unstable. Keep working on your brand until you know exactly who you are.
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