QUOTES:

2-4.08 BUSINESS MASTERMIND EVENT notes

Give away free content, part of course, pamphlet

Organize paid event. 1:1 sessions, masterclasses, conferences

Help them, lift them up

What would you say to yourself when you were starting?

There is always art and science of every business.

Train people to get quicker to where you are

Don’t teach things that you’re not good at

Start posting things for people who are at the beginning of their journey

Dig a ditch niche

If you fight for your limitations, you will keep them

If we do well for ourselves, we do well for others

Put your oxygen mask on first

Make it about them, serve the person who needs you

How did you achieve your goal? What’s your story?

Story -> Teach -> Tool

1. Story [fear/happiness] – it’s a scene from your life that you want to use, not the whole life

2. What did you learn from your story?

3. Action to do with what you learnt

What are stories of your life that can set up your teaching points?

Schedule a free mastermind call with your stories and ideas as marketing and help the participants

When I don’t know what to do, I know what to do

Anticipation is the ultimate power

Repetition is the mother of mastery

Information without emotion is not retained

No failure as long as you learn

Patterns are the key

1. Cognitive mastery

2. Emotional mastery

If you don’t use your mind, your mind uses you

Your mind always tries to avoid failure

Resourceful people get resources

The ultimate resource is the emotion

I am scared but I will not stop

1. Pattern recognition

2. Pattern utilization

3. Pattern creation

Life is a decision between what we desire the most and what we are afraid of

You’re already going bankrupt so you may just as well try something new

Eliminate risk for you clients, reverse this risk and take all the risk onto yourself

- Ways to grow a business

1. Who is your ideal client?

2. What is your irresistible offer?

3. Give and over deliver

- Keys to build a brand

1. Understand the true power of brand – Brand = Identity

2. Identify and articulate your competitive advantage

3. Practice communicating congruently

4. Live it

5. Market it and overdeliver

Fall in love with your clients

You live life on your standards

Sometimes it’s scary when you have all the tools

I choose to daily make an extraordinary decision on the behalf of the person that I am becoming

There’s a calling for your life

No one can do it like You

Don’t be rude but be radical. Become unapologetic. Become non-negotiable

Quitting is not an option

Your ancestors were not quitters

Quitters never win. Winners never quit.

What changed? The conversation I had in my head.

You are working on the shoulders of those who went before you

Your ancestors are watching you.

When God gives you a vision, no one else has to see it but you

Today I make my life matter. Lay down at night and be proud of the person you were today

Are you willing to say to God: “Come on, use me”?

You need to make it uncomfortable to live the life of mediocrity.

There’s not one mountain that you can’t move

You can have public presence and private life

We create content for people to understand themselves more

Balance between empathy and authority. Put it into a story. We need our clients to see themselves in the story. Share your lessons. Make your audience the hero

People do business with people they know, like, and trust.

Transparent vs vulnerable

“you” frame of your stories

Your authenticity is your brand

If you don’t judge people, they trust you more

What is unique about you?

Practice over perfect

- Types of content

1. Credibility – advice story

2. Character – authentic you

3. Connection – honest, candid

4. Conversion – heart centered, serve others; make it feel natural

Marketing stamina – I can’t give up until I try everything

I can’t leave people who need

Marketing and sales solve problems. They are oxygen of every business

Enthusiasm and authenticity outweigh everything

People buy from you when they feel understood, not when they understand you

Most of the time your client is the previous version of you

Enter the conversations already going on in their heads, because that used to be your head

Think about the moment when you needed the training that you’re going to create

How do you convince people to buy? I care more

Talk to you from the past, not you now

I cannot wait to sell if I know it changes lives

You are a part of a ripple effect

Messy middle is also a great place to start

Under promise. Over-deliver

Clients need appreciation, encouragement, motivation, discipline, they need to be heard, they need to feel power of knowledge

Will the client keep being not satisfied, not developing? Will the client keep losing time on being stuck, the time that the client will never get back?

Objections: Tried too many times in the past. Too expensive. Not enough time. Too insecure

Client’s problems: lost, cynical, stuck, sad, undisciplined, their inner fire is dying out

The help you need the most is almost always found in the place you least want to look

The most important person to get advice from now is you 1 year in the future. Listen to this voice

1. Why does your ideal client need your product?

2. Why do they need your product right now?

3. Why should they learn from you instead of others?

4. What do they want? [ this you sell ]

5. What do they need? [ this you give ]

6. What objections can you overcome in advance?

7. What could they be a year from now without you?

If I play it safe, people who need me suffer

You can forget what happened, but you will not forget the emotions you felt then

Corn & Apples = products that you harvest this year & products that take years to develop

Your offer:

1. Network

2. Referral

3. Cold outreach

4. FB groups

5. IG

6. LinkedIn

7. Podcast

8. Affiliates

9. YT

10. Ads

Give people what they need or someone else will

Overdeliver for free so much that they ask, “what’s next?”

What else can you do to serve them?

Free -> Book -> Course -> Coaching / Workshops -> Mastermind

The value of your product is based on the results it gives

They are not paying for extra content, they pay for extra help

Share your happy experience with others, make the clients feel the same as you with your products / services

People don’t care if you look good on camera, people care if you help them

Success without fulfillment is the biggest form of failure

Hold nothing back. Don’t lie to your clients

Develop “do it yourself” product and “do it with me” product

Learn, Do, Review

Create cohorts of clients and consider separate group masterminds for each cohort

Work with few and charge more, and help more

If people don’t pay, they don’t pay attention

Don’t get addicted to learning. Get addicted to execution

Be selfish for you for 6 months, so you can be selfless for the rest of your life

What are you afraid of?

Sell the outcome and give people what they need

Go deep on the reason why you are doing it in the first place

What you sell and deliver are 2 different concepts

The world will ask you who you are and if you don’t know the answer, the world will tell you

- Top 5 Objections –

1. Time

2. Money

3. Spouse

4. Fear

5. Shame & self-doubt

[time] Tell me more about that. Why do you think you have no time?

[time] Don’t rush to solve it. Rush to serve it

You will need to ask them uncomfortable questions to stretch them out of their comfort zone

If you are not willing to do it, don’t aske them to do it

[money] You are more resourceful than your resources. Make a list of 50 extra ways you can earn more money

You cannot force your client to choose but you can guide them through the process

[spouse] The person with the most certainty wins the debate

[spouse] Ask for support, not permission. Thank for support when you win and when you lose

Your past failure is not a predictor of your success

How do you make your reason not to?

How do you make your reason to?

Your biggest objection is the exact reason why you should do it

You are a 4-minute mile for your clients [the Roger Bannister story]

You need to show-up as a person who you want to be

Progress stages:

1. Mindset

2. Design

3. Build

4. Launch

5. Scale

6. Expand

7. Value ladder

Your ‘why’ is not a logical list of reasons why you should do it. Your ‘why’ is a personal vision that can put tears in your eyes

Types of clients:

1. Cold market

2. Warm market

3. Hot market

Learn how to be interesting enough so that they are interested

Don’t fire hose your clients with solutions and offers

Make sure that people see that you are serious about connecting with them

Be in their head. Baby steps

Don’t quit on people who didn’t do the work

Stand on your story, but don’t be in your story

Your attitude and energy send energy to your clients

Confidence comes through consistency

Be the stimulus in your life

Posture = Sales Esteem = How confident are you about your product and competence?

1. Superior posture – navigate between the first two

2. Equal posture – navigate between the first two

3. Inferior posture – eliminate it

Buyer esteem:

1. Inferior mindset – they don’t believe they can get results that you offer

- Limitation of their belief, not ability

- Help them create goal that motivates them

2. Superior mindset – they believe they don’t need you

- Cost of doing it without you is TIME

- If you go alone, it’s painful

- Show them the edge that they will get by working with you

Most people’s primary belief is destroying them slowly but surely

- How to reverse your belief? Is it true of is it a story?

1. Awareness

2. Question & investigation

3. Turn negative into positive. Rewrite the truth

4. Declare it

Truth + physiology = transformation

Anchor a declaration in your body

Say to your old beliefs: “I don’t trust you”

What are the things that you’ve been putting off that you know you should do?

Change your story -> Change your life

If I can get through this motherfucker, I can get through everything

Sales is a transference of energy

- Sale structure –

1. Act 1 – Discovery – emotion

2. Act 2 – Present offer – clarity – Are we fit for each other?

3. Act 3 – Commitment – certainty

ACT 1 – emotion

Rapport = trust, foundation of connection

Match client’s energy

Create context for the conversation, tell the plan of what we’re doing

Your job is to listen. Ask questions to uncover information. Check if you’re a fit. Ask questions to get to the place of emotion

You can’t solve a problem with the same mind that created it

- Ask them –

1. What do you want? What are you looking for?

2. How would it feel if you got what you want?

3. What’s standing in your way?

4. You’re struggling with … . What happens if nothing changes? Are you willing to settle for that? Are you ready to change and become better?

Go deeper with your questions. Ask follow-ups

ACT 2 – clarity – remember not to lose rapport

Tell a story – I struggled with X, but I found Y that eneable me to do Z

Vulnerability connects

Share features of product in a conversational way, ask if they think they help

People don’t give a fuck about your fancy stuff. They give a fuck about what they want

Get Yeses

Ask the client: How do you feel about the idea: 1-10? What could make it a 10?

ACT 3 – certainty

It’s only awkward if you make it awkward

Double the price and sell it in front of a mirror for practice

Compare it to a story when you paid much more

Shut up. Don’t fire hose your client with information

Coach objections – what would make you say yes?

Payment processing – quick, professional, not awkward

Onboarding – overdeliver quick, take care of them

Buyer’s remorse – why is it the right decision for you?

Make the list of priorities in your business. What can you do in the next 7 days?

Burn the boats

Threshold of control – if you want to become someone else, you need to get out of your comfort zone

Everything in the world either grows or dies

Progress = happiness

What’s your next threshold?

Power of immersion coaching

Hope is not a strategy

Put it in a calendar before you prepare for it

Immersion events allow the quickest progress

Leader are readers

Everything you want in the future is the feeling that you had in the past

Write when and where you are going to do what you need to do [new habits]

Fear stops all progress

Aren’t you more afraid about your life if you do nothing to change it?

Anytime you get inspired, you must do something that cements that decision [enroll, schedule, call someone]

I though you were “the make things happen guy”

There’s always a way if you’re committed

Do you realize how important it is to stand guard to the door of your mind?

Find out what poor people read and don’t read it

No negotiation, just go

Life is too short to settle

- 5 Keys to get out of fear –

1. Feed and strengthen your mind – read for 30 minutes daily

2. Feed and strengthen your body

3. Find a role model

4. Proximity is power

5. Give more than you expect to receive

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